Life Style Sports - Sale & Promo creative
I developed the creative for the sale and promotion campaigns for Life Style Sports. Here are two examples of these campaigns in which I produced digital assets for the company website, social and paid media channels, as well as printed assets for In-store and store front use.
The blue sale creative is used for small promotions with multiple offers for specific product categories such as leggings and hoodies. we needed to showcase the multiple offers in the creative, while leaving space for product imagery. The colour scheme needed to revolve around the company’s primary blue colour. I wanted the creative to be fun, playful and eye catching. I achieved this by showcasing the promo offers in bold and colourful circles. I then introduced smiley faces to help break up the information, while adding a playful element to the overall design. I also included product imagery to showcase some of the items in the promotion. This creative is still being used to advertised new promotions.
The red sale creative is used for larger scale reductions and across many product categories. For this creative, the copy needed to be the main focus in each of the assets and the main colour needed to be red. By using a very limited colour palette, I have created a simple and cohesive visual identity for the campaign. I used different shades of red and subtle animation to help draw the viewers attention to the main message.
2023
Graphic Design, Advertising
Life Style Sports - World cup campaign
I developed the creative for the world cup campaign for Life Style Sports. The objective of this campaign was to communicate excitement and passion for the world cup and to show the large range of World cup jerseys that were available.
I created a visual identity that Which allowed the football jersey to be the main focus. of the creative. For this campaign, I produced digital assets for the company website, social and paid media channels, as well as printed assets for in-store and store front use. My designs played a key role in the success of this campaign and helped to ensure that fans could enjoy the World Cup in style.
2023
Graphic Design, Advertising
Life Style Sports - In-store Puma product launches
I created visual window and table displays as well POS assets for Life Style sports stores to launch new Puma running products. The objective of this project was to showcase the new Puma products, generate interest among customers and effectively show the unique features and benefits.
I produced digital assets for the company website, social and paid media channels, as well as printed materials for visual merchandising. I designed unique and creative displays using a range of materials such as mannequins, posters, footwear wall strips and, lightboxes. I also incorporated the new Puma products into the displays. My work has have helped draw customers into the store and to the company website to generate excitement and increased awareness the new Puma products.
2023
Graphic Design, Advertising, Illustration
Game Of Thrones studios - Merchandise designs
I created apparel merchandise designs for the Game of Thrones studio tour in Belfast. My objective was to showcase the unique characteristics and personalities of each House while also highlighting some of the most memorable moments from the series.
To achieve this, I conducted thorough research on the television series, the target audience and fan base. My designs included bespoke illustrations, typography treatments, and recognisable visual elements from the series that effectively communicate the House sigils, and memorable characters. I also included famous quotes, sayings and colour schemes to capture the essence of each House and resonate with fans of the series. I created designs for a large range of products including t-shirts, hats, socks, and bags. I also created print files for each design which highlight the technical requirements and details in each garment such as embroidery and leather patches.
2023
Illustration, Graphic Design, Advertising
JUGO - Fruit juice branding & packaging designs
I created a logo and packaging designs for a concept fruit juice company called Jugo. I wanted to create product packaging that was visually appealing and informative while emphasising fresh, healthy ingredients. For the packaging designs, I created custom illustrations of the ingredients, and combined them with playful patterns, vibrant colour palettes and bold typography. My illustrations play a huge role in giving Jugo a distinct visual identity that sets it apart from other juice companies.
2020
Packaging, Logo design, Illustration, Graphic Design, Research,
OGB Guinness Baltimore - Apparel designs
I created clothing and merchandise designs for the Guinness brewery in Baltimore. My goal for this project was to create visually captivating designs that pay homage to the rich heritage of Guinness while incorporating elements that are specific to the Brewery location in Baltimore.
To do this, I incorporated traditional Guinness signage designs, to capture the timeless and iconic feel of the brand. I also created designs based on the famous illustrated characters which adds a playful and engaging touch to the designs, giving them a unique personality. I also integrated elements from the Maryland flag to showcases a strong sense of local pride and connection. I have successfully blended these themes, creating visually appealing pieces that resonate with both Guinness enthusiasts and the local Baltimore community.
2023
Graphic Design, Fashion, Illustration
The Shed Distillery - Apparel designs
I created merchandise and packaging designs for The Shed Distillery who produce gin, whiskey and vodka in rural Ireland. To do this I conducted thorough research on the products produced by the distillery, their target audience, their competitors, and the company's values. With this information, I created eye catching and engaging designs that showcase the unique qualities and characteristics in each of their products, while communicating the personality of the distillery. I also created print files for each design which highlight the technical requirements and details in each garment such as embroidery and leather patches. My designs may have been featured on a large range of merchandise, including t-shirts, hats, socks, and hoodies.
2020
Illustration, Graphic Design, Fashion, Research, Illustration, Creative direction
Skull & Bone UK
I created a new logo and brand guidelines for a men’s grooming company called Skull & Bone UK. When I was approached by the client, I was told that they were struggling to sell their products as the packaging was bland and uninspiring. His packaging logo didn’t stand out against his competitors and wasn’t appealing to his target audience.
To remedy this, I conducted thorough research on the company’s target audience, competitors and company values. I rebranded the company by creating a new logo and packaging designs. I created brand guidelines to ensure that the company's branding is consistent across all marketing channels and other printed materials.
2018
Graphic Design, Branding, Creative Direction, Packaging, Illustration
Brewdog - Jet black heart
This is my Jet black heart design for the craft beer company called Brewdog. The purpose of my design was to promote one of Brewdog’s beers called “Jet black heart”.
I wasn’t asked to produce this design, however I noticed a gap in their advertising and decided to use my own initiative and create a design which they could use.
My design is is now officially part of their merchandise range and is avaliable in stores and online, worldwide.
2018
Graphic Design, Illustration, Branding
Third Eye UK
Third Eye Tribe is a company which promotes self care and personal development through conditioning of the mind and body. They achieve this through yoga and meditation classes and they strive to create a sacred space for conscious living. They create and sell a range of products including journals, jewellery, clothing and candles.
I was asked to create a new logo and brand guidlines for the company as well as business cards and other marketing materials.
2018
Graphic Design, Branding, Logo Design, Creative Direction, Print
Roots Catering- Logo design & branding
I created a logo and brand guidelines for a vegan catering company called Roots Catering. They are dedicated to creating food using only freshly grown ingredients locally and using sustainable farming practices. This allows them to create meals that are both healthy and environmentally friendly.
To reflect this, I used an earthy colour palette using different shades of brown and black. I also created bespoke Illustrations of the chef’s favourite ingredients to use as a background pattern in the designs. I created brand guidelines to ensure that the company's branding is consistent across all marketing channels and printed materials.
2023
Graphic Design, Illustration, Advertising
Angie's Cafe
This project is the branding for Angie’s Café. When I was first approached by the client, she explained that she was opening a new café and would need a logo and brand guidelines. This would then need to be applied to business cards, flyers, leaflets, staff uniforms and other collateral. She then explained that the logo would also be used as shop front signage.
I created a new logo design and branding guidelines based on the client’s needs.
I chose a colour scheme which she could use throughout the café and marketing materials.
I also printed the logo on vinyl material and Installed it as the shop front signage for her café. I went on to create a range of business cards, loyalty cards, leaflets and online marketing materials.
2018
Graphic Design, Branding, Creative Direction, Marketing Communications
Westburn & Granite
This project is my packaging designs for
a grooming and lifestyle brand called Westburn
& Granite. They create products such as lip balms and soap bars which are all hand crafted in
Aberdeen.
The client wanted to me create new packaging that was simple and elegant to reflect the style and ethos of the company.
I designed and printed new designs for the lip balms which I used as a base to create new packaging for the soap bars. After building a strong relationship with the client, I went on to design and print new business cards, tote bags and posters.
2018
Graphic Design, Packaging, Print, Creative Direction
Theriatric
This project are my Theriatric Illustrations which depict different mental illnesses and their symptoms. In my experience there seems to be a lack of understanding of the manifestations of certain mental illnesses and how they impact on a person’s life. This lack of understanding leads to stigma being attached to mental health issues.
To combat this, I decided to illustrate how these illnesses can affect a person’s life to try and make them tangible, as mental health illnesses cannot be seen. To do this I illustrated a person’s mental state as a hot air balloon. I decided on the hot air balloon asI believe it is an accurate representation of our mental health. It clearly portrays the fragility and vulnerability of our mental health and how susceptible it is to influence from the world around us.
In each depiction I also incorporated a different animal to portray the manifestations of the mental illness. In each illustration the animals influence on the hot air balloon depicts how each mental illness affects a person’s mental health.
This series of illustrations is called “Theriatric” which is a combination of the words “therian” and “psychiatric”. At therian is someone who feels a connection with animals and psychiatric is a medical field focused on the diagnosis and treatment of mental health conditions.
2018
Illustration, Editorial,
Signature Pub Group
These are some of my designs which I created for The Signature Pub group bars and clubs. I was responsible for creating content for four of their main venues in Aberdeen, Perth, Glasgow and Edinburgh which included Nox nightclub, Paramount bar, The Spiritualist cocktail bar and The Boozy Cow restaurant. I designed and printed an array of posters, menu designs, online advertisements, animations, merchandise designs and promotion materials for social media.
By having complete control of the designs for these venues I was able to create a specific style and identity for each. I was able to carry this style throughout all the designs to allow each venue to have consistency within their branding for advertising and promotions.
2018
Graphic Design, Marketing, communication, Print, Creative Direction