Roots Catering- Logo design & branding
I created a logo and brand guidelines for a vegan catering company called Roots Catering. They are dedicated to creating food using only freshly grown ingredients locally and using sustainable farming practices. This allows them to create meals that are both healthy and environmentally friendly. To reflect this, I used an earthy colour palette using different shades of brown and black. I also created bespoke Illustrations of the chef’s favourite ingredients to use as a background pattern in the designs. I created brand guidelines to ensure that the company's branding is consistent across all marketing channels and printed materials.
Graphic Design, Illustration, Advertising