Skull & Bone UK
I created a new logo and brand guidelines for a men’s grooming company called Skull & Bone UK. When I was approached by the client, I was told that they were struggling to sell their products as the packaging was bland and uninspiring. His packaging logo didn’t stand out against his competitors and wasn’t appealing to his target audience. To remedy this, I conducted thorough research on the company’s target audience, competitors and company values. I rebranded the company by creating a new logo and packaging designs. I created brand guidelines to ensure that the company's branding is consistent across all marketing channels and other printed materials.
Graphic Design, Branding, Creative Direction, Packaging, Illustration