Life Style Sports - In-store Puma product launches
I created visual window and table displays as well POS assets for Life Style sports stores to launch new Puma running products. The objective of this project was to showcase the new Puma products, generate interest among customers and effectively show the unique features and benefits. I produced digital assets for the company website, social and paid media channels, as well as printed materials for visual merchandising. I designed unique and creative displays using a range of materials such as mannequins, posters, footwear wall strips and, lightboxes. I also incorporated the new Puma products into the displays. My work has have helped draw customers into the store and to the company website to generate excitement and increased awareness the new Puma products.
Graphic Design, Advertising, Illustration