Life Style Sports - Sale & Promo creative
I developed the creative for the sale and promotion campaigns for Life Style Sports. Here are two examples of these campaigns in which I produced digital assets for the company website, social and paid media channels, as well as printed assets for In-store and store front use. The blue sale creative is used for small promotions with multiple offers for specific product categories such as leggings and hoodies. we needed to showcase the multiple offers in the creative, while leaving space for product imagery. The colour scheme needed to revolve around the company’s primary blue colour. I wanted the creative to be fun, playful and eye catching. I achieved this by showcasing the promo offers in bold and colourful circles. I then introduced smiley faces to help break up the information, while adding a playful element to the overall design. I also included product imagery to showcase some of the items in the promotion. This creative is still being used to advertised new promotions. The red sale creative is used for larger scale reductions and across many product categories. For this creative, the copy needed to be the main focus in each of the assets and the main colour needed to be red. By using a very limited colour palette, I have created a simple and cohesive visual identity for the campaign. I used different shades of red and subtle animation to help draw the viewers attention to the main message.
Graphic Design, Advertising